Kendrick Lamar | Compton
Kendrick Lamar: Compton was a powerful celebration of art, community, and the city that shaped one of music’s most defining voices. Filmed in the heart of Compton, the project brought together the neighborhood - residents, families, and fans - to join Kendrick in performing every word of his anthem “Alright.” The strategy was to create something more than a music film; it was a portrait of unity and resilience, transforming a city street into a living, breathing chorus of hope. From conception to production, every frame was crafted to honor authenticity - capturing the raw energy, pride, and poetry of Compton itself. The result was both intimate and monumental: a visual testament to the power of community and the enduring belief that, through art, we rise.
Awards
Cannes Lions | Bronze
Clio Awards | GRAND CLIO MUSIC
Clio Awards | Bronze
Alright in Compton
Filmed in the streets of Compton, this piece captured the spirit of Kendrick Lamar’s “Alright” through the voices of the community that raised him. What began as a simple idea became a powerful moment of unity — families, friends, and neighbors coming together around a song that had already become their own. A portrait of hope, pride, and the heartbeat of a city that continues to inspire.