The 2% Choir was created to spotlight a stark truth in the music industry: only 2% of popular music is produced by women. The strategy centered on turning that statistic into a movement - transforming data into emotion and awareness into action. The creative concept brought together an ensemble of all-female producers, artists, and engineers to perform a reimagined track, featuring music by Alicia Keys, each representing a voice within the 2%. The production was as ambitious as it was symbolic - an all-women team behind the camera, in the studio, and across every discipline. The result was more than a piece of branded content; it was a statement of representation and equity that resonated across culture. A celebration of talent, unity, and the power of visibility in reshaping the sound - and future - of the industry..

Featuring Underdog | Music by Alicia Keys

Awards

Clio Awards | GRAND CLIO MUSIC

Clio Awards | Gold

Clio Awards | Silver

ADC | Silver Cube

Gerety Awards | Bronze