The Black GRAMMY was created to shine a light on the creative influence of Black artistry within music’s highest institution. Developed in connection with Dr. Dre’s Global Impact Award, the idea sought to recognize the individuals and innovations that have shaped the sound and spirit of modern music. The strategy centered on acknowledgment - bringing visibility to the voices behind culture’s most defining moments while honoring a legacy that continues to move music forward. The Black GRAMMY became a moment of visibility and pride - an affirmation that creativity, in all its forms, deserves to be seen, credited, and celebrated at the highest level.

Awards

Cannes Lions | Silver Lion

Clio Awards | Gold

Clio Awards | Silver

One Show | Bronze Pencil

London International Awards | Silver