Recording Academy
Behind the Record
Behind the Record was born from a simple truth: in the streaming era, the names behind the music - the producers, engineers, songwriters, and creatives were disappearing. With albums no longer packaged with liner notes, recognition had become invisible. The strategy was to bring that credit culture back digitally, accessibly, and powerfully. Through an interactive campaign and visual storytelling, Behind the Record gave every creator their due place in the narrative, spotlighting the craft and collaboration that shape the songs we love. What began as a campaign became a movement restoring visibility, respect, and authorship to the people behind the sound.
Featuring Voiceover I by J. Ivy
Awards
D&AD | Wood Pencil
Clio Awards | Silver
Clio Awards | Bronze
ADC | Silver Cube
Records of Credit
Extending the mission of Behind the Record, this project turned recognition into storytelling. Thirty-three albums were woven into the film as a form of Easter eggs…subtle details that honored the producers, writers, and musicians who shaped the sound of generations. Each reference became part of the narrative, a quiet tribute to the people behind the music and a reminder that every song carries the hands, hearts, and history of those who made it.